This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it, and the choices you have. It applies to thelavatory.com (the “Site”), to the quotes, reservations, rentals and servicing we provide, and to the calls, emails and text messages we exchange with you.
It does not apply to sites operated by other companies, or to our sister brands’ own websites, which publish their own policies.
1. Who we are
Mavirus Group, LLC, a California limited liability company doing business as The Lavatory, 3714 N. Valentine Ave., Fresno, California 93722, is the business responsible for the personal information described here. Mavirus Group, LLC also operates other equipment rental brands, including KryoFridge and On-Site Hydration Services. Where those brands collect information through their own sites, they do so under their own notices.
2. Information we collect
2.1 Information you give us
- Contact details. Name, company or organization, email address, phone number, and billing and mailing address.
- Job and site details. Delivery address, site contact, access instructions, gate codes, dates, duration, expected attendance or crew size, unit types requested, power and water availability, and any special requirements you tell us about.
- Reservation and account records. Quotes, rental agreements, orders, service schedules, invoices, purchase orders, certificates of insurance, tax exemption certificates and vendor onboarding forms.
- Payment information. Payment card details are collected and processed by our payment processor. We receive confirmation of payment and limited details such as the card brand and last four digits. We do not store full card numbers on the Site.
- Communications. The content of your emails, calls, text messages, contact form submissions, and any documents you send us.
- Reviews and photographs. Anything you submit to us or post about us that you ask us to use.
- Job applications. If you apply to work with us, the information in your application, resume and interviews.
2.2 Information collected automatically
- Device and connection data. IP address, browser type and version, operating system, device type, screen size, language, and the referring page.
- Usage data. Pages viewed, time on page, links and buttons clicked, forms started and completed, scroll depth, and the path you took through the Site.
- Approximate location. A city or region inferred from your IP address. We do not collect precise geolocation from your device through the Site.
- Cookies and similar technologies. Cookies, pixels, tags, local storage and similar identifiers, as described in Section 5 and in our Cookie Policy.
- Call data. When you call a number published on the Site, we collect the calling number, the number dialed, the date, time and duration, the page or campaign the number was shown on, and, where permitted by law, a recording and transcript of the call. See Section 6.
2.3 Information we receive from others
- Advertising and analytics platforms. Aggregate campaign, conversion and audience data from platforms such as Google.
- Business data and visitor identification providers. We use business data services that may associate a Site visit with a company, and may supply business contact details such as a work email address, job title or company profile. This is business contact data, not personal or household data.
- Referrals and partners. Venues, planners, general contractors, agencies and other partners who refer you to us or coordinate a job with us.
- Public sources. Public business registries, procurement portals, licensing records and publicly posted contact information.
2.4 What we do not collect
We do not ask for and do not want government identification numbers, financial account credentials, health information, biometric data, precise device geolocation, or information about religious, political or similar characteristics. Please do not send them to us. If you send sensitive information we did not request, we will delete it once we have handled your request.
3. How we use your information
| Purpose | What that means in practice |
|---|---|
| Quoting and reserving | Preparing a quote, checking fleet availability for your dates and region, issuing rental agreements, and confirming reservations. |
| Delivering and servicing | Routing a driver to your site, planning placement, scheduling pumping, water fills, cleaning and restocking, and coordinating pickup. |
| Billing and collections | Processing deposits and balances, invoicing, applying charges permitted by your rental agreement, and recovering unpaid amounts. |
| Customer support | Answering questions by phone, email and text during your rental. |
| Safety, damage and disputes | Documenting site conditions and equipment condition, investigating incidents, damage and claims, and defending or pursuing legal claims. |
| Improving the business | Understanding which pages, campaigns and calls produce genuine inquiries, training our team, and improving routing, scheduling and pricing accuracy. |
| Marketing | Sending offers and updates where you have opted in or where permitted by law, and measuring advertising performance. |
| Security and fraud prevention | Protecting the Site and our systems, filtering spam and fraudulent submissions, and enforcing our Acceptable Use Policy. |
| Legal compliance | Tax, insurance, permitting, government contracting requirements, and responding to lawful requests. |
We do not use automated decision-making that produces legal or similarly significant effects about you, and we do not use your personal information to train third-party machine learning models.
4. How we share your information
We do not sell your personal information for money. We share it in the following ways.
- Our team and our brands. Sales representatives, dispatchers, drivers and service crews within Mavirus Group, LLC and its brands, where needed to quote, deliver or service your rental.
- Service providers acting on our instructions. Website hosting and content delivery, form processing, email and calendar, customer relationship management, call tracking and recording, text messaging, payment processing, accounting, analytics, mapping and address lookup, e-signature, and IT and security services.
- Subcontractors and carriers. Independent drivers, pumping vendors, repair vendors and equipment partners we use to perform part of a job. They receive only what they need to do the work, such as the site address, access details and a site contact.
- Advertising and analytics partners. Providers that help us measure and target advertising, as described in Section 5. Some of these use cookies and similar identifiers that may allow them to build profiles across websites.
- Professional advisers and insurers. Lawyers, accountants, auditors, insurers and claims administrators, where relevant to a claim, an audit or a dispute.
- Government and legal. Where required by law, subpoena, court order or regulation, or where we believe in good faith that disclosure is necessary to protect the rights, property or safety of any person, to investigate fraud, or to enforce our agreements. For government and institutional customers, records may also be disclosed under applicable public records or procurement rules.
- Business transfers. In connection with a merger, acquisition, financing, reorganization or sale of assets, in which case the recipient will be bound by this Policy or a policy at least as protective until it provides notice of any change.
A note on the words “sale” and “sharing” under California law. California and several other states define “sale” and “sharing” broadly enough to include the use of certain advertising and analytics cookies, even where no money changes hands. Our use of advertising cookies described in Section 5 may fall within those definitions. You can opt out at any time using the methods in Section 10, including a Global Privacy Control signal. See our CCPA Privacy Notice for the full California disclosure.
5. Cookies, analytics and advertising
We and our providers use cookies and similar technologies for the categories below. Full detail, including how to control them, is in our Cookie Policy.
| Category | What it does | Providers we use |
|---|---|---|
| Strictly necessary | Page delivery, security, spam filtering, load balancing, and remembering form progress. | Our hosting provider, Cloudflare, and our website platform |
| Analytics | Measuring traffic, page performance and how visitors move through the Site. | Google Analytics and Google Tag Manager; website platform statistics |
| Advertising | Measuring which campaigns produce inquiries, and showing our ads to relevant audiences on other sites. | Google Ads and Google Marketing Platform, including DoubleClick; other advertising partners we may add |
| Call attribution | Showing a tracking phone number so we can tell which page or campaign produced a call. | CallRail |
| Business identification | Associating a visit with a company so our sales team can follow up with organizations researching our equipment. | Apollo |
| Functional | Fonts, icons, embedded maps and media. | Google Fonts, Font Awesome, and embedded media providers |
Most browsers let you block or delete cookies. Blocking strictly necessary cookies may stop parts of the Site from working. Where a provider offers its own opt-out, we have linked it in the Cookie Policy.
6. Calls, call tracking and recording
The phone number shown on the Site may change depending on how you reached the Site. This is call attribution: it tells us which page or campaign produced your call. It does not change who answers or how you are treated.
Calls to and from our published numbers may be recorded, transcribed and monitored for quality, training, dispatch accuracy and record keeping, where permitted by law. Where the law requires notice or consent before recording, we provide it at the start of the call. If you prefer not to be recorded, tell the representative and we will continue by email or text, or take the call without recording where our systems allow.
Recordings and transcripts are used internally to confirm what was agreed about dates, placement and access, to train our team, and to resolve disputes.
7. Text messaging
We use text messaging to support an active or upcoming rental. How we obtain consent before sending any text, what we send, how often, and how to get help or stop messages is described in our SMS Messaging Policy. You can reply STOP at any time to stop messages and HELP for help. Message and data rates may apply. Mobile numbers and consent records collected for messaging are not sold or shared with third parties for their own marketing.
8. How long we keep information
| Type of record | Typical retention |
|---|---|
| Quotes and inquiries that do not become rentals | Kept while the opportunity is active and for a reasonable follow-up period afterward |
| Rental agreements, orders and service records | Kept for the life of the customer relationship and afterward for the applicable statute of limitations, tax and audit periods |
| Invoices, payment records and tax documentation | Kept as required by tax and accounting rules |
| Call recordings and transcripts | Kept for a limited period for quality and dispute purposes, longer where tied to a specific claim |
| Text message records and consent records | Kept for the period required to evidence consent and handle disputes |
| Website analytics and advertising identifiers | Kept per the retention settings of each provider, generally measured in months |
| Job applications | Kept for a reasonable period after the role is filled |
When a record is no longer needed, we delete it or de-identify it. Where deletion is not immediately possible, for example in a backup, we isolate the record and delete it on the normal backup cycle.
9. How we protect information
We use administrative, technical and physical safeguards appropriate to the sensitivity of the information, including encryption in transit, access controls that limit records to staff who need them, authentication requirements on our internal systems, and vendor review. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a breach affecting your personal information occurs, we will notify you and the relevant authorities as required by law.
10. Your choices
- Marketing email. Use the unsubscribe link in any marketing email, or email us. Messages about an active quote, reservation or rental are service messages and continue regardless.
- Text messages. Reply STOP to any message.
- Phone. Ask any representative to stop calling, or to stop recording.
- Cookies. Use your browser settings, our Cookie Policy links, and the provider opt-outs listed there.
- Global Privacy Control. We honor the Global Privacy Control browser signal as an opt-out of the sale and sharing of personal information for the browser that sends it.
- Advertising. Use Google’s ad settings and the industry opt-out tools listed in our Cookie Policy.
11. Your privacy rights
Depending on where you live, you may have the right to know what personal information we hold about you, to obtain a copy of it, to correct it, to delete it, to opt out of sale, sharing and targeted advertising, and not to be discriminated against for exercising these rights.
California residents should read our CCPA Privacy Notice, which contains the categories of information collected and disclosed, the sources, the purposes, and how to submit a request.
Residents of other states with comprehensive privacy laws, including Colorado, Connecticut, Texas, Utah, Virginia, Nevada and others as those laws take effect, may exercise comparable rights by contacting us using the details in Section 15.
How to make a request. Email [email protected] with the subject line “Privacy Request” and tell us what you would like us to do. We will verify your identity, usually by confirming details already associated with your record, before acting. An authorized agent may submit a request on your behalf with written proof of authority. We respond within the time the applicable law allows, and we will tell you if we need an extension. There is no charge for a reasonable request.
Appeals. If we decline your request and your state provides an appeal right, you may appeal by replying to our decision. We will respond in writing with our reasoning.
12. Children
The Site and the Services are directed to adults and to businesses. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.
13. Other sites and services
The Site links to third-party sites, including our sister brands, social media profiles, press coverage and industry organizations. This Policy does not apply to them. Review their policies before providing information.
14. Changes to this Policy
We may update this Policy. The effective date at the top shows when the current version took effect. If we make a material change to how we use your information, we will provide additional notice, such as a notice on the Site or an email where we have your address.
15. Contact us
Mavirus Group, LLC dba The Lavatory
Attn: Privacy
3714 N. Valentine Ave.
Fresno, CA 93722
Email: [email protected]
Phone: (559) 205-9983
Related policies: Terms of Service · Cookie Policy · CCPA Privacy Notice · SMS Messaging Policy · Acceptable Use Policy · Payment, Refund and Cancellation Policy
